Privacy Policy

Effective Date: June 24, 2026

1. Introduction

Crea8labs Digital Ltd ("Brainlyft", "we", "our", or "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, and protect information when you access or use Brainlyft Challenge, including our website, mobile applications, competitions, leaderboard services, referral programs, and related products and services (collectively, the "Platform").

By using the Platform, you acknowledge that your personal information may be processed in accordance with this Privacy Policy.

2. Data Controller

Brainlyft Challenge is operated by:

Crea8labs Digital Ltd
Website: www.brainlyft.com
Email: info@crea8labs.com

For purposes of applicable data protection laws, Brainlyft acts as the Data Controller for personal information collected through the Platform.

3. Information We Collect

3.1 Information You Provide

We may collect information you voluntarily provide, including:

  • Full name
  • Username
  • Mobile phone number
  • Email address
  • Date of birth
  • Gender (optional)
  • Profile information
  • Competition entries
  • Customer support requests
  • Survey responses

3.2 Information Collected Automatically

When you use the Platform, we may collect:

  • Device information
  • Browser information
  • IP address
  • Operating system
  • Mobile device identifiers
  • App usage information
  • Log data
  • Session activity
  • Referral activity
  • Leaderboard activity

3.3 Subscription Information

Where subscriptions are purchased through mobile network operators or payment providers, we may receive information necessary to:

  • Activate services
  • Verify transactions
  • Manage subscriptions
  • Prevent fraud

We do not collect or store complete payment card details.

4. How We Use Your Information

We use personal information to:

  • Create and manage accounts
  • Deliver competitions and challenges
  • Operate leaderboards
  • Award points and achievements
  • Verify competition participation
  • Manage referral programs
  • Process subscriptions
  • Respond to support requests
  • Improve services
  • Detect fraud and abuse
  • Ensure platform security
  • Comply with legal obligations
5. Legal Basis for Processing

Where required by applicable law, Brainlyft processes personal information based on:

  • User consent
  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests
  • Protection of vital interests
  • Other lawful grounds recognized under applicable data protection laws
6. Leaderboards and Public Profiles

Certain information may be displayed publicly within the Platform, including:

  • Username
  • Ranking position
  • Competition achievements
  • Badges
  • Streaks
  • Competition statistics

Users should avoid using sensitive personal information as public usernames.

7. Referral Program Information

When users share referral links, Brainlyft may collect and process information necessary to:

  • Track referral activity
  • Award referral points
  • Prevent abuse
  • Verify eligibility

Referral systems may be monitored to detect fraudulent or manipulative activity.

8. Sponsored Competitions

Brainlyft may organize competitions sponsored by corporate partners and other organizations. Participation data may be used to:

  • Administer competitions
  • Verify eligibility
  • Measure participation levels
  • Produce aggregated reports

Unless expressly stated, personal information will not be sold to sponsors. Sponsors will not have access to personal information except where necessary for the administration of a specific competition and in accordance with applicable law.

9. Communications

We may send:

  • Account notifications
  • Security alerts
  • Competition updates
  • Service announcements
  • Subscription notices
  • Leaderboard updates
  • Promotional communications

Users may opt out of certain marketing communications where permitted by law. Service-related communications may continue where necessary for operation of the Platform.

10. Cookies and Similar Technologies

Brainlyft may use cookies, analytics tools, and similar technologies to:

  • Improve performance
  • Understand user behavior
  • Maintain sessions
  • Enhance user experience
  • Measure campaign effectiveness

Users may manage cookie preferences through browser settings where applicable.

11. Data Sharing

We may share information with:

  • Service providers
  • Cloud hosting providers
  • Telecommunications partners
  • Analytics providers
  • Customer support providers
  • Legal and regulatory authorities
  • Professional advisers

All disclosures are made only where necessary and in accordance with applicable laws.

12. Data Security

Brainlyft implements reasonable technical, organizational, and administrative safeguards designed to protect personal information from unauthorized access, disclosure, alteration, destruction, or misuse. While we take reasonable measures to secure information, no system can guarantee absolute security.

13. Data Retention

We retain personal information only for as long as necessary to provide services, administer competitions, resolve disputes, meet legal obligations, or enforce agreements. Retention periods may vary depending on the type of information and applicable legal requirements.

14. International Data Transfers

Certain service providers may process information outside Nigeria. Where international transfers occur, Brainlyft will take reasonable measures to ensure appropriate safeguards are implemented in accordance with applicable data protection laws.

15. Your Privacy Rights

Subject to applicable law, users may have rights to:

  • Access personal information
  • Correct inaccurate information
  • Request deletion of information
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Request data portability
  • Lodge complaints with relevant authorities

Requests may be submitted using the contact information below.

16. Children's Privacy

Brainlyft Challenge is primarily intended for individuals aged 18 years and above. We do not knowingly collect personal information from children for participation in Brainlyft Challenge without appropriate authorization. Where we become aware that information has been collected in violation of applicable laws, we may take steps to remove such information.

17. Regulatory Compliance

Brainlyft is committed to complying with applicable laws and regulations including the Nigeria Data Protection Act 2023, regulations and guidance issued by the Nigeria Data Protection Commission, applicable telecommunications regulations, consumer protection obligations, and other applicable laws and regulatory requirements.

18. Changes to This Privacy Policy

Brainlyft may update this Privacy Policy from time to time. Updated versions will be posted on the Platform together with the revised effective date. Continued use of the Platform following updates constitutes acceptance of the revised Privacy Policy.

19. Contact Us

For privacy-related inquiries, requests, or complaints, please contact:

Data Protection Officer
Crea8labs Digital Ltd
Email: info@crea8labs.com
Website: www.brainlyft.com/trivia

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